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Strategic Marketing Consulting

ITH Technologies offer online and strategic marketing consulting committed to helping the clients achieve continuous competitive advantage in the market place.

Strategic marketing consulting is a plan of action that increases the efficiency and saves the time on internet marketing, as well as offline marketing. Internet marketing is a vast and complex process that is evolving constantly and rapidly, and will continue to do so. But it is the only robust backbone for overall marketing success. If there is a business, be it local or a large-scale,without an internet presence, you are missing out on reaching most of the customers.

If it's just a beginning to internet marketing, this might be tempted to try to figure out how it all works before it actually starts delivering. But unfortunately, most experts agree that this plan does not takes business/venture reach desired goals. In order to figure it all out, one really need to be doing it. There will be mistakes? Without a doubt. That is where strategic marketing consulting comes in. Strategic Marketing usually bifurcates the entire process into labels and provides a step by step roadmap to follow. This way, one gets a glimpse into the big picture as well as the details on all the various parts that make up strategic marketing. Get consulting on a variety of aspects of the business: target market research, keyword research, SEO for web content, online and offline public relations, online and offline advertising, traffic generation, list-building, split-testing, and much, much more.

Strategy is not a child’s play that is framed overnight. Giving wings to a venture, setup, startup or business requires time, efforts, experience, tools, technology and a lots and lot of extensive research! It’s easy to get caught up in the newest business enhancing tool or program. If you can make sure that you stay focused on the task at hand, or establish the consulting to do it for you, you’ll always be at least one step ahead of the business manager or owner who is jumping around from one focus to the next, never able to complete a task. Of course, one of your main concerns is to have a good flow of traffic coming to your website. Internet marketing consultants can set you up with a traffic generation blueprint, which shows you exactly how to generate more traffic and to keep it constant. While there are many traffic generation techniques that work, you may have never learned how to do them the right way, and this is another reason to seek strategic marketing consulting. You will save a great deal of time, from days, to months, to years by cutting to the proven successful internet marketing methods and strategies. And, as you know, time is money, especially in the present-day internet economy.

SEO (Search Engine Optimization)

SEO Search Engine Optimization is a powerful web marketing technique that helps search engines to find and rank your site higher than millions of other websites in response to a search query. Normally users tend to visit those websites that are at the top of the list as they perceive those to be more relevant to their query.

So ITH Technologies can assist companies in the process of optimizing their websites using Search Engine Optimization (SEO) tools and techniques,so that people can easily find by search engines like Google, Bing , Yahoo etc..SEO content is any content created with the goal of attracting search engine traffic. ITH create offer value and beyond search engine optimization.

How Search Engine Works

Search Engines like Google are text driven.It crawl the web, it looks at particular site items mainly text to get an idea what site is about. It works on a procedure that is crawling, indexing, processing , calculating relevancy and retrieving the page in list format. First search engines crawl the web by a software called crawler or a spider.

Second, it index the content and store the index page in a very large database from where, it can later be retrieved. Third search engine using various algorithms it calculate relevance using factors like keyword density, links or meta tags. The last step is retrieving the results.The endless pages are sort from the most relevant sites.

ITH and Content SOE Strategy

ITH help their clients by developing SEO Content Strategy working on various factors to optimise the website with value and goal. ITH consultants determine the goals of business and website to determine what type of content needs to be focussed.Analyze Accessibility and Indexability.Using surveys and analytics software we try to get the picture of the audience.Analyze On-page ranking and analyze Off-page ranking and set a schedule when to publish new content and regularly analyze the SEO content to see the progress.Study the success and update and improve the SEO content.

Keyword research is one of the most important activity in the search marketing field. It is very valuable and high return in terms of customers and ROI.Right keyword in the website can bring high ranking to your website. At ITH Technologies we will research the market’s keyword demand, to target the SEO and getting the right kind of visitors. We can predict the shift in demand, changing market conditions and produce products and services that your business needs.

PPC (Pay Per Click)

PPC marketing works for every kind of business whether one wants to sell products on a website or ecommerce website, build brand awareness, generate leads or even foot traffic.Search engine advertising is one of the most popular forms of PPC. Pay per click advertising is a model of internet marketing to get visitors when you need traffic. If your strategy and set up is poor or on going management is not proper then you spend a lot, with lot of clicks and generate visit but end up with nothing.

ITH provides consultancy for PPC model. We help advertisers and individuals on campaign and issue based efforts, in direct response businesses and remarketing. Our Campaign Objectives focussed on campaigns success against business goals. It increases brand awareness, improve user website experience ,build subscribers and traffic volume. Increase and provide accurate leads and sales. Our campaigns are relevant, exhaustive and expansive.Our team assist clients to analyze the performance of their account and help them in making the adjustments to optimize their campaigns.

ITH strategy for campaigns depends on client budget, campaign goals, competition and product, ITH team recommend the relevant campaign types that could include but are not limited to:AdWords Search ,AdWords Display,AdWords Remarketing,YouTube Ads,Bing Ads,LinkedIn and Facebook.Our experienced team of SEM professionals will provide fresh insights and opportunities on how to maximise your marketing budgets.It ensures that our clients pay a lower CPC during the campaign, and ensure potential high Click-through rates (CTRs).

The aim is best summarised as “high returns on low-bids”.

Email Marketing

Email marketing is one of the elite channels for business communication. It is the strongest channel if backed by effective email strategy. With over 144 billion emails sent every day, it helps email marketers to market their product and services to reach their customers in most convenient way. Email marketing is significantly cheaper and faster than traditional mail.

ITH Technologies vast experience in email marketing help its clients to target their customers, their preferences, products and services. Our services involves using email to send advertisements, request business, or solicit sales.ITH hosts email marketing services for an unlimited amount of clients and businesses around the world. We focus on fostering recipient engagement and minimizing non subscribers while maintaining a strong brand image.

ITH help the companies with the following:

• Create and build email subscriber lists.
• Creating and customizing effective email templates.
• Send emails to the customer manually or automatically by using softwares.
• Provide reporting and detailed analytics on campaigns to the clients.
• Targeting and personalisation.
• Testing and measuring for email marketing.
• Behavioural email marketing of the consumers
• Email communications strategy for products and services
• Email creative and copywriting techniques
• Email deliverability to the customers
• Mobile email marketing.
• Opt-in email advertising, or permission marketing.

SMM (Social Media Marketing)

Social Media Marketing (SMM) is a form of internet marketing which uses social media websites and social networks to achieve marketing communication and branding goals. Social media marketing refers to the process of creating new traffic through social media sites. ITH Social Media Marketing experts helps companies to reach new customers and engage with existing customers by using different techniques. ITH specialist using SMM, primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising. In order to tap the targeted segmented audience, our SMM consultants design strong social media marketing plan to create brand awareness and broaden customer reach and ultimately bring success to client business.

ITH helps companies and marketers in the following.

• Creating Strategies and broad range of tactics to promote content.
• Establishing a social media presence on every social media platforms like Facebook, WhatsApp, twitter etc.
• Creating viral content design to spread the message quickly.
• Creating shareable contents and advertorials.
• Focus on segmented audience based on geographical, demographic, and personal information, which allows companies to resonate with their users.
• Increasing website traffic
• Building conversions
• Raising brand awareness
• Measure Success with Analytics

To increase awareness of new products and services, ITH consultants create digital strategy uses techniques and methods to optimize social media or Social Media Optimization (SMO) to connect with customers and consumers using various type of social media platforms such as Facebook and Twitter, RSS feeds and news aggregators, blogs and other social platforms. SMO is a strategy for drawing new and unique visitors to a website. ITH uses multiple social networks and internet based tools to improve organization and redirecting customers to companies’ website from social media websites. ITH with its innovative and effective SMM strategies and ideas help the clients online business to the next level.