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Customer Behavior and Research


Consumer behaviour refers to the study of buying habits and tendencies of the consumers. It is the study of the way people seek, purchase, use and dispose the products and services.There are several stages a consumer goes through before he finally picks up things available in the market. ITH marketing consultants assist companies in identifying customer behaviour pattern and habits of buying using latest tools of marketing and doing research on various factors that is responsible for customer behaviour.

ITH consultants study and analyse various stages a customer goes through before picking and buying any products.We study various factors associated be it cultural,social,personal or psychological influence the buying decision of individuals.ITH marketers first identify the targeted consumers and understand their lifestyle,psychologies, income, spending capabilities, mentalities and offer them the right product. ITH experts create the marketing strategy;targeting each customer understanding their needs and wants through the research of consumer behaviour.

To understand the consumers ITH uses primary and secondary research method.Research will often help us reduce risks associated with a new product. Primary research is a kind of market research which is done by our market researchers interact with consumers directly with the objective of gathering information and gather as much information as they can the business or company itself that can be used to improve the products, services, and functions.Information is generally collected through surveys, questionnaires, feedback forms, focus groups,observations,interviews etc.Surveys are useful for getting a great deal of specific information As well as using secondary research i.e. online information collected from other helps to take decision to target their market.Online search data and page visit logs provides valuable ground for analysis.

ITH helps their clients to make decisions for their market strategy on the consumer on demographic information, lifestyle of consumer, income and educational level, occupation ,age and geographic location.

We understand the values of the consumer and this provides more success to our clients in their marketing campaigns. ITH experts create market strategy along with companies intervening consumer behaviour and expects success in their sales,higher profit margin and competitive in marketplace.

The main applications of consumer behavior are used in marketing strategy and social marketing and ITH provides tailormade cutting edge solutions.